Kim,W.Chan <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competion irrelevant / 
W Chan Kim and Renee Mauborgne 
 - Boston :  Harvard Business Press.  c2005 
 - 240 P >: 
<br/><br/><label>ISBN: </label>1591396190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Segmentation
<br/><br/><label>Dewey Class. No.: </label>658.8  / K49b