TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne, Renee
TI  - Blue ocean strategy: how to create uncontested market space and make the competion irrelevant 
SN  - 1591396190
U1  - 658.8 22
PY  - 2005///
CY  - Boston
PB  - Harvard Business Press.
KW  - Market Segmentation
ER  -