Simmonds, Kenneth. <br/><br/>
Strategy & marketing :  a case approach. 
Kenneth Simmonds. 
 - London.  Philip Allan.  1986 
 - xiv, 265p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 SIS (2)