kotlar,Philip...(etal.).\\    <br/><br/>
Principles of marketing:\\  a South Asian perspective.\\ 
Philip Kotlar...(etal.). 
 - 13th ed. 
 - Noida(India)  Pearson.  2010 
 - 514p. 
<br/><br/>Includes index (I.1-14),bibliography(R1-21). 
<br/><br/><label>ISBN: </label>9848131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing,Management.
<br/><br/><label>Dewey Class. No.: </label>658.8/P964