TY  - BOOK
AU  - Kinnear,Thomas C, Taylor, James R
AU  - x
TI  - Marketing research: An applied approach
SN  - 007034745X
U1  - 658.83/K61m 
PY  - 1983///
CY  - Auckland; London
PB  - McGraw- Hill
KW  - Marketing research
KW  - Marketing management
N1  - Includes
ER  -