TY  - BOOK
AU  - Guiltinan,Joseph P., Paul, Gordon W.
AU  - x
TI  - Marketing management: Strategies and porgrams
SN  - x
U1  - 658.8/GUM 
PY  - 1985///
CY  - N.Y.
PB  - Mcgraw-Hill
KW  - Marketing
KW  - Management
N1  - x
ER  -