TY  - BOOK
AU  - x, x
AU  - McCarthy,E.Jerome
TI  - Readings and cases in basic Marketing: x
SN  - 0256031312
U1  - 658.8/R282 
PY  - 1984///
CY  - Homewood
PB  - Richard D. Irwing
KW  - Masrketing
KW  - Marketing
N1  - x
ER  -