Evans, Joel R.  Berman, Barry <br/><br/>
Essentials of Marketing  x 

 - x 
 - New York; Macmillan, London  Collier Macmillan  1984 
 - xxi,538 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>002334590x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Advertising 
<br/><br/><label>Dewey Class. No.: </label>658.8/E92e