TY  - BOOK
AU  - Evans,Joel R., Berman, Barry
AU  - x
TI  - Essentials of Marketing: x
SN  - 002334590x
U1  - 658.8/E92e 
PY  - 1984///
CY  - New York; Macmillan, London
PB  - Collier Macmillan
KW  - Marketing
KW  - Advertising
N1  - Includes
ER  -