O' Dell, William F.  x <br/><br/>
Marketing decision making  Analytic framework and cases 

 - 3 
 - Cincinnati ; Palo Alto , Clif  South-Western Pub.  1984 
 - vi, 461 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>0538195207 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/M345