TY  - BOOK
AU  - O' Dell,William F., x
AU  - x
TI  - Marketing decision making: Analytic framework and cases
SN  - 0538195207
U1  - 658.8/M345 
PY  - 1984///
CY  - Cincinnati ; Palo Alto , Clif
PB  - South-Western Pub.
KW  - Marketing
N1  - Includes
ER  -