TY  - BOOK
AU  - Aaker,David A., X
AU  - x
TI  - Advertising managemet: Practical perspectives
SN  - x
U1  - 659.1/AAA 
PY  - 1975///
CY  - N.Y.
PB  - Prentice - Hill
KW  - ADVERTISING
KW  - MANAGEMENT
N1  - x
ER  -