TY  - BOOK
AU  - Dalrymple,Daughas J., x
AU  - Parsons,Leonard J.
TI  - Marketing Management: Strategy and cases
SN  - x
U1  - 658.8/DAM 
PY  - 1983///
CY  - N.Y.
PB  - Wiley
KW  - Marketing
N1  - x
ER  -