Cravens, David W.  Hills, Gerald E. <br/><br/>
Marketing decision making  Concepts and strategy l 

 - x 
 - Irwin  Illinois  1980 
 - xv, 573 
<br/><br/>x 
<br/><br/><label>ISBN: </label>x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.403/CRM