TY  - BOOK
AU  - Cravens,David W., Hills, Gerald E.
AU  - x
TI  - Marketing decision making: Concepts and strategy l
SN  - x
U1  - 658.403/CRM 
PY  - 1980///
CY  - Irwin
PB  - Illinois
KW  - Management
KW  - Marketing
N1  - x
ER  -