TY  - BOOK
AU  - Alries, Trout, Jack.
AU  - x
TI  - Marketing warfare: x
SN  - x
U1  - 658.8/ALM 
PY  - 1986///
CY  - N.Y.
PB  - McGraw - Hill
KW  - Marketing
KW  - Markerting
N1  - x
ER  -