TY  - BOOK
AU  - Cundiff,Edward W., Still, Richard R. Goveni, Norman A.P.
AU  - x
TI  - Fundamentals of modern marketing: x
SN  - 0876921586
U1  - 658.8/C972f 
PY  - 1982///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
N1  - Includes
ER  -