TY  - BOOK
AU  - Bovee,Courtland L., Arens, William F.
AU  - x
TI  - Contemporary advertising: x
SN  - x
U1  - 659.1/BOC 
PY  - 1982///
CY  - Homewood
PB  - Irwin
KW  - Advertising
N1  - x
ER  -