Bovee, Courtland L.  Arens, William F. <br/><br/>
Contemporary advertising  x 

 - x 
 - Homewood  Irwin  1982 
 - xxiv, 808 
<br/><br/>x 
<br/><br/><label>ISBN: </label>x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1/BOC