TY  - BOOK
AU  - Ferrell,O.C., Pride, William M.
AU  - x
TI  - Fundamentals of marketing: x
SN  - x
U1  - 658.8/FEF 
PY  - 1982///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - x
ER  -