TY - BOOK AU - Dalrymple,Douglas J., Persons, Leonard J. AU - x TI - Marketing Management: Text and Cases SN - 0471036064 U1 - 658.8/D151m PY - 1980/// CY - New York; Singapore PB - Wiley KW - Marketing Management KW - Western Sahara - Case Studies N1 - Includes ER -