Boyd, Harper W.  Westfall, Ralph, Stasch, Stanley F. <br/><br/>
Marketing research  Text and cases 

 - 4 
 - Illinois  Richard D. Irwin  1977 
 - xii,692 
<br/><br/>Index 
<br/><br/><label>ISBN: </label>0256018383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.83/B789m