Guiltinan, Joseph P.  Paul, Gordon W. <br/><br/>
Marketung manangement  Strategies and programs 

 - x 
 - New York ; London  McGraw-Hill  1982 
 - xvi, 421 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>0076489203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8/G962m