Haley , Russel I.  x <br/><br/>
Developing effective communications strategy  a benefit segmentation approach 

 - x 
 - New York  Wiley  1985 
 - xii,510 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>0471812625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communications in marketing Market segmentation 
<br/><br/><label>Dewey Class. No.: </label>658.802/H161d