TY  - BOOK
AU  - Haley ,Russel I., x
AU  - x
TI  - Developing effective communications strategy: a benefit segmentation approach
SN  - 0471812625
U1  - 658.802/H161d 
PY  - 1985///
CY  - New York
PB  - Wiley
KW  - Communications in marketing
KW  - Market segmentation
N1  - Includes
ER  -