Boyd, Harper W.  Westfall, Ralph, Stasch, Stanley F. <br/><br/>
Marketing research  Text and cases 

 - 6 
 - Homewood, Illinois  Irwin  1985 
 - xv,836 
<br/><br/>Index 
<br/><br/><label>ISBN: </label>0256031835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.83/B789m