TY  - BOOK
AU  - Boyd,Harper W., Westfall, Ralph, Stasch, Stanley F.
AU  - x
TI  - Marketing research: Text and cases
SN  - 0256031835
U1  - 658.83/B789m 
PY  - 1985///
CY  - Homewood, Illinois
PB  - Irwin
KW  - Marketing
N1  - Index
ER  -