TY  - BOOK
AU  - Kotler,Philip, x
AU  - x
TI  - Marketing management: Analysis, planning, implementation, and control
SN  - 0135634792
U1  - 658.8/K87m 
PY  - 1991///
CY  - London
PB  - Prentice Hall
KW  - Marketing
N1  - Includes
ER  -