Moore, William L.  Pessemier, Edgar A. <br/><br/>
Product planning and managemet  Designing and delivering value 

 - x 
 - New York ; Toronto  McGraw-Hill ;  1989 
 - 3xiv, 542 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>0070430462 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products - Management New products - Management 
<br/><br/><label>Dewey Class. No.: </label>658.574/M825p