TY  - BOOK
AU  - Moore,William L., Pessemier, Edgar A.
AU  - x
TI  - Product planning and managemet: Designing and delivering value
SN  - 0070430462
U1  - 658.574/M825p 
PY  - 1989///
CY  - New York ; Toronto
PB  - McGraw-Hill
KW  - New products - Management
N1  - Includes
ER  -