TY  - BOOK
AU  - Aaker,David A., x
AU  - x
TI  - Developing busingess strategies: x
SN  - 0118141
U1  - 658.8/A111d 
PY  - 1995///
CY  - New York ; Singapore
PB  - Wiley
KW  - Marketing
KW  - Business
N1  - Includes
ER  -