TY  - BOOK
AU  - Fletcher,Keith, x
AU  - x
TI  - Marketing management and information techology: x
SN  - 0131844822
U1  - 658.8/F613m 
PY  - 1995///
CY  - London ; New Yoek
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes
ER  -