TY  - BOOK
AU  - Mohan,Nanendra, -
AU  - -
TI  - Advertising management: concepts and cases
SN  - 0074517805
U1  - 659.1/M697a 
PY  - 1995///
CY  - New Delhi, London
PB  - Tata McGraw-Hill
KW  - Advertising
KW  - Management
N1  - Includes
ER  -