TY - BOOK AU - Davar,Rustom S., Davar, Sohrab R. Davere, Nasli R. AU - x TI - Modern marketing management: x SN - x U1 - 658.8/D245m PY - 1992/// CY - New Delhi PB - Universal Book Stall KW - Marketing KW - Management N1 - Includes ER -