TY  - BOOK
AU  - Ketler,Philip, x
AU  - x
TI  - Marketing management: Analysis, planning, implementation and control
SN  - 8120311787
U1  - 658.8/K87m 
PY  - 1997///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
N1  - Includes
ER  -