Ketler, Philip.  x <br/><br/>
Marketing management  Analysis, planning, implementation and control 

 - 9 
 - New Delhi  Prentice-Hall of India  1997 
 - XXXVI, 789 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/K87m