Pride, Wiliam M.  Fereell, O. C. <br/><br/>
Marketing  Concepts and stratehies 

 - 10 
 - Boston  Houghton Mifflin  2000 
 - xxxi, 666 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>8185502617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Markentintg 
<br/><br/><label>Dewey Class. No.: </label>658.8/P948m