TY  - BOOK
AU  - Pride,Wiliam M., Fereell, O. C.
AU  - x
TI  - Marketing: Concepts and stratehies
SN  - 8185502617
U1  - 658.8/P948m 
PY  - 2000///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Markentintg
N1  - Includes
ER  -