TY  - BOOK
AU  - Etzel,Michael J., Walker, Bruce J. Stanton, William J.
AU  - x
TI  - Marketing: x
SN  - 0071147357
U1  - 658.8/E85m 
PY  - 1997///
CY  - Boston ; New York
PB  - Irwin & McGraw-Hill
KW  - Marketing
N1  - Includes
ER  -