Stanton, William J.  Etzel, Michael J, Walker, Bruce J <br/><br/>
Fundamentals of marketing  x 

 - 10th 
 - New York ; London  McGraw - Hill  1987 
 - xxviii, 697p 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>0071135618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/S792f