TY  - BOOK
AU  - Rust,Ronald T, Zahorik, Anthony J & Keiningham, Timothy
AU  - x
TI  - Survice Marketing: x
SN  - 0321055918
U1  - 658.8/R971s 
PY  - 1996///
CY  - New York
PB  - Addision -Wesley
KW  - Marketing
N1  - Includes
ER  -