Cravens , David W.  x <br/><br/>
Strategic marketing  x 

 - 6 ed 
 - Boston  Trwin McGraw-Hill  2000 
 - xvi,752 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>0070275432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8/C898s