TY  - BOOK
AU  - Cravens ,David W., x
AU  - x
TI  - Strategic marketing: x
SN  - 0070275432
U1  - 658.8/C898s 
PY  - 2000///
CY  - Boston
PB  - Trwin McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes
ER  -