Darymple, Douglas J.  Parsons, Leonard J. <br/><br/>
Marketing management  Text and cases 

 - 7th 
 - New York  Wiley  2002 
 - xii, 707 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>9814126217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/Dl51m