Kurtz, David L.  Clow, Kenneth E <br/><br/>
Services marketing  x 

 - x 
 - New York  John Wiley  1998 
 - xxi, 570 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>9814126225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/K95s