TY  - BOOK
AU  - Etzel, Michael J.........(etak..) 
AU  - 
TI  - Marketing. 
SN  - 9780070151567 
U1  - 658.8/M345  
PY  - 0000///Tata Mcgraw Hill.
PY  - 2007///
CY  - New Delhi. 
KW  - Marketing.
KW  - Marketing
N1  - Includes index. Source : Purchase.
ER  -