Lilien, Gary L  Rangaswamy, Arvind <br/><br/>
Marketing engineering :  computer -assisted marketing analysis and planing 

 - 2nd 
 - Delhi  Pearson Education  2003 
 - xxiv, 518 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>8129700050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802/L728m