TY  - BOOK
AU  - Lilien,Gary L, Rangaswamy, Arvind
AU  - x
TI  - Marketing engineering: computer -assisted marketing analysis and planing
SN  - 8129700050
U1  - 658.802/L728m 
PY  - 2003///
CY  - Delhi
PB  - Pearson Education
KW  - Marketing
N1  - Includes
ER  -