TY  - BOOK
AU  - Clow,Kenneth E., Baack, Donald
AU  - x
TI  - Integrated advertising, promotion, and marketing commucations: x
SN  - 8120324501
U1  - 659.1/C643i 
PY  - 2004///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising
KW  - Marketing
N1  - x
ER  -