Krishna Macharyul, C.S.G  Ramakrishnan, Lalitha <br/><br/>
Rural marketing :  Text and cases 

 - x 
 - Delhi  Pearson Education  2003 
 - xvii, 397 
<br/><br/>x 
<br/><br/><label>ISBN: </label>8178085768 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8/K89r